Everything your business needs, in stock and ready to ship
Browse our full catalogue of equipment and supplies, priced for trade and retail customers alike.
About Us
The team behind Northwind Trading Co.
Founded by a small team of engineers who were tired of clunky software and slow support, Northwind Trading Co. started out solving one business's own everyday headaches. Years on, that same problem-first approach now powers businesses of every size — from single-founder startups to established enterprises — who'd rather spend their time serving customers than fighting their tech stack.We're still run by the people who build the product. When you get in touch, you reach someone who actually understands what broke and why — not a call centre reading from a script.
What our customers say
Trusted by growing businesses
“We moved billing, support and our whole catalogue over to Northwind Trading Co. in about nine days. One legacy price list didn't import cleanly, but their team had it fixed the same afternoon.”
Naledi KhumaloFounder, Jozi Fresh Produce
“We've been with Northwind Trading Co. just over two years now, and I still deal with the same account manager I started with. That alone puts them ahead of the last two providers we used.”
Werner BothaOperations Manager, Karoo Freight Solutions
“We had one short outage in our first month with Northwind Trading Co., and support had it flagged before I'd even noticed. Eighteen months later, that's still the only downtime on record.”
Priya NaidooCTO, Spendwell Retail
Not sure where to start?
We’ll put together the right package for your business.